DeKalb AgResearch Records, 1910-2011 | Northern Illinois University

Collection Overview

Title: DeKalb AgResearch Records, 1910-2011

ID: RHC/RC/190

Extent: 196.0 Linear Feet

Arrangement:

The collection is organized into 10 series: Historical Research and General Corporate Records, Sales and Production, Research, Publications, Subject Files, Subsidiaries, Charlie Gunn, Dave Wagley, Rubendall, and Audio-visuals.

The Historical Research and General Corporate Records series is divided into two subseries. The Historical Research subseries and General Corporate Records.

The Research series is divided into nine subseries: Corn, Cotton, Poultry, Sorghum, Wheat, Wintergraze, Soybeans, Swine, and Other.

The Subsidiaries consist of 4 subseries on different companies owned by DeKalb Genetics. The subseries include: Calgene, Heinhold a swine and commodities brokerage firm, DeKalb Energy a oil and natural gas company, and Trojan.

The ninth series is the Duane Rubendall series. This series consists of advertising and design related items divided into four subseries: International, General Company, Ads, and Audio-visuals.

The Audio-Visual series encompasses the different types of media used in the public relations field by DeKalb Genetics. The series consists of fifteen subseries: Photographs, Glass Plate Negatives, Negatives and Transparencies, Slides, Cassettes, Filmstrips, Records, Sound Recordings, Films, VHS, Betacam, Large/small VC-Umatic, CDs, Miscellaneous, and Artifacts.

Date Acquired: 07/00/1988. More info below under Accruals.

Subjects: Advertising -- Agriculture, Agriculture, Corn--Husking, Corn., DeKalb (Ill.), DeKalb-Pfizer Genetics, DeKalb AgResearch, DeKalb County Farm Bureau (De Kalb County, Ill.), DeKalb Soil Improvement Association, Energy, Golden, E. E., Grain, Gunn, Charles, Hybrid corn, Oil industries, Pfizer Genetics, Poultry Industry, Seed industry and trade

Forms of Material: Glass plate negative, Photographs

Languages: English, Spanish;Castilian, Chinese, German, Japanese, Thai, Portuguese, Swedish, French, Italian, Dutch;Flemish

Scope and Contents of the Materials

This collection contains many of the records generated by the DeKalb Genetics Corporation. The materials, dating from 1910-2011, provide information for a basic history of the company; for ascertaining the role played by the industry in the DeKalb area, the United States, and around the world; for the research in the company's areas of expertise; and for analyzing marketing techniques and approaches. The collection is organized into 10 series: Historical Research and General Corporate Records, Sales and Production, Research, Publications, Subject Files, Subsidiaries, Charlie Gunn, Dave Wagley, Rubendall, and Audio-visuals. While most of the collection is in English, there is material in various languages.

The Historical Research and General Corporate Records series (I) is divided into two subseries. The Historical Research subseries consists of histories, historical research, and merger information from DeKalb Genetics subsidiaries. The second subseries, General Corporate Records, contains annual reports, correspondence, personnel changes, and some financial information. Also included in this subseries are flowcharts and information pertaining to company actions and government property purchased by DeKalb Genetics.

The second series, Sales and Production includes the information used by the dealers in the selling of the DeKalb Genetics commodities as well as the production of seed to sell. This includes such material as handbooks and manuals, price lists, catalogs, direct mailings sent to the farmers, ads, and ad campaigns. Seed Sales Summary reports, production and yield estimates, variety summaries and a sales journal complete this series.

The Research series (III) is divided into nine subseries: Corn, Cotton, Poultry, Sorghum, Wheat, Wintergraze, Soybeans, Swine, and Other. Each subseries consists of the research accomplished by the research teams in such areas as diseases, breeding, and production. Included in the Other subseries are general information pertaining to agricultural research and multiple plant research.

The Publications series (IV) includes the magazines and newsletters published by DeKalb Genetics.

The Subject Files comprise the fifth series and includes speeches, publicity, movie scripts, competitor companies' literature, the American Farmer campaign, scholarships and awards, Field Days, and information on the Federal Trade Commission, U.S. Farm Policy, and the Sycamore Preserve Works.

The sixth series, Subsidiaries, consist of four subseries on different companies owned by DeKalb Genetics. The subseries include: Calgene; Heinhold, a swine and commodities brokerage firm; DeKalb Energy, an oil and natural gas company; and Trojan.

Series seven, eight and nine consist of records from individuals that worked in DeKalb Genetics. Series seven is Charlie Gunn who was an early corn breeding expert for the company. This series contains early corn breeding information from 1924 to the 1940s.

The Dave Wagley is the eighth series in the collection. This series consist of sales and stock reports, some from the 1980s, many from the 1990s.

The ninth series is the Duane Rubendall series. This series consists of advertising and design related items divided into four subseries: International, General Company, Ads, and Audio-visuals. These subseries contain sketches, booklet and calendar designs, film, and sales tapes. The series also contains awards presented to Rubendall and community related work including Kishwaukee Hospital Plaque designs.

The Audio-Visual series (X) encompasses the different types of media used in the public relations field by DeKalb Genetics. The series consists of fifteen subseries: Photographs, Glass Plate Negatives, Negatives and Transparencies, Slides, Cassettes, Filmstrips, Records, Sound Recordings, Films, VHS, Betacam, Large/small VC-Umatic, CDs, Miscellaneous, and Artifacts. The photographs, glass plate negatives, and negatives and transparencies include such subjects as animals, machinery, research, facilities, and personnel. A searchable database exists for these photographs, but researchers must contact the Regional History Center to inquire about its use. Some of the photographs have negatives which are located in the negative subseries under the same title listed on the envelopes. The slides consist of dealer programs and presentations while the cassettes encompass interviews, commercials, and a history of DeKalb Genetics. Some slide presentations contain related script and tape. Slides are arranged by date of slide, not image, within a given presentation. The filmstrips, records, reel-to reels, films, sound recordings, VHS, Betacam, Large/small VC-Umatics contains such subjects of interest as corn, sorghum, poultry, corn borers, training, and commercials. Some of the films are categorized as film produced by or for DeKalb AgResearch; voice-over commercials; farmer testimonial commercials and miscellaneous films. All films are in black and white except for the ones indicated in color in the collection inventory. Of special interest in the film subseries is a film produced by Walt Disney entitled, "The Grain That Built a Hemisphere." Some of the filmstrips have accompanying records and are listed under the same title in the subseries. Of special interest is a record with a description of the July 26, 1955 Russian visit to DeKalb Genetics. The Compact Disk subseries includes presentations as well as photographs of hats, pens, and other items with the DeKalb Genetics flying ear corn logo. Included in the miscellaneous subseries is 3.5 floppy disks, a unipak (filmstrip and reel-to-reel sound recording in the same case), and an unidentified wire recording.

The last subseries of audio-visuals contains artifacts. Artifacts include bumper stickers, signs, bags, hat with flying ear corn logo, puzzles and other materials. In addition, artifacts are divided further into two works of art, two containers of plant samples, a container of postcards, and books.

Located in drawers 31 and 32 are oversized items. Drawer 31 contains blueprints from various office buildings and poultry facilities and promotional and advertising material connected to series two as well as posters related to conventions, planter plate information, and others. Drawer 32 contains a sorghum bumper sticker and coverage maps, as well as artifacts such as a seed bag and other ads.

Collection Historical Note

In 1912, a group of DeKalb area farmers, bankers, and newspapermen, led by Henry H. Parke, founded the DeKalb County Soil Improvement Association. This Association was later known as the DeKalb County Farm Bureau. Due to a lack of seed laws, Illinois farmers were supplied with inferior seed and the Association was started to help farmers lime their soils and to bring in vigorous alfalfa and clover seed in order to get more nutrients from their soil. The members of the Soil Improvement Association were required to sign notes totaling as much as $30,000 a year for the purchase of good seed. In June, 1917, Parke suggested that a separate organization to care for the seed business be formed. This coalition was called the DeKalb County Agricultural Association.

William G. Eckhardt, a professor in the soils department at the University of Illinois, was hired by the Soil Improvement Association as the first county farm advisor. Charles L. Gunn joined the co-op in 1917 as a seedsman working with Western Plowman, an open-pollinated seed corn. He was attempting to eliminate the inconsistencies that were found in the corn. Thomas H. Roberts, Sr. joined the operation in 1919 as assistant farm advisor and became the farm advisor on Eckhardt's resignation less than a year later. Gunn and Roberts began to research hybrid corn. Following a decade of research and testing, the Association's first hybrids were marketed. A new technique in the marketing of this hybrid seed was used. Area farmers served as dealers, personally visiting their neighbors to sell the seed unlike the seed store and grain elevators operators who that waited for their customers to visit them to make their purchase.

Not only was the Association in the forefront in hybridization and marketing techniques, they also moved ahead in the area of advertising. The Association ran the first full-page hybrid corn ads, had the first hybrid corn with national coverage, and was the first to run a four-page full color hybrid corn insert (as early as 1938).

In 1936, the Association dropped the "County" from its name and started to supply farmers outside of the DeKalb County area. With the expansion of sales areas, the Association began to diversify, adding oil drilling in 1937, raising chicks that would lead to DeKalb's "Profit Pullets" in 1944, developing the first sorghum hybrids in 1956, and working with cotton hybridization in 1960.

Because of the expansion of selling districts and of products offered, additional facilities had to be built to accommodate the growth. Plants were built in Nebraska, Minnesota, Iowa, Kansas, Illinois, Ohio, and Texas to meet these needs.

In 1938, the company developed into two organizations under one management: DeKalb Hybrid Seed Company and DeKalb Agricultural Association, Inc. The Hybrid Company was used for research only, while the Agricultural Association was responsible for the production and distribution of retail seed corn.

The name "DeKalb AgResearch, Inc." was adopted in 1968. The goals of the company include better service to the customer through improved stock and specialized agricultural development and taking a leading role in agricultural technological expansion.

The change of name to DeKalb-Pfizer Genetics, Inc. in 1982 was the result of a merger between DeKalb AgResearch and Pfizer, Inc. This allowed DeKalb AgResearch to use part of the money that Pfizer had budgeted for research and also enabled them to enlarge their staple products with Pfizer's sorghum, soybean, and alfalfa products.

Bought by Monsanto in 1998, DeKalb Genetics continued to employ genetics and biotechnology in producing seed for farmers. Despite being bought by Monsanto, DeKalb seed is still sold under the DEKALB winged ear corn logo.

Subject/Index Terms

Advertising -- Agriculture
Agriculture
Corn--Husking
Corn.
DeKalb (Ill.)
DeKalb-Pfizer Genetics
DeKalb AgResearch
DeKalb County Farm Bureau (De Kalb County, Ill.)
DeKalb Soil Improvement Association
Energy
Golden, E. E.
Grain
Gunn, Charles
Hybrid corn
Oil industries
Pfizer Genetics
Poultry Industry
Seed industry and trade

Administrative Information

Repository: Northern Illinois University

Accruals: An addendum was added in March 2001 by Monsanto through the DeKalb Alumni Group.

Access Restrictions: There are no restrictions on access to the collection. Twenty- four hours advanced notice is requested for the audio-visual material due to the need of special equipment.

Use Restrictions: Property rights in the collection belong to the Regional History Center; literary rights are dedicated to the public.

Acquisition Source: Leo Olson

Acquisition Method: Leo Olson, Communications Director for DeKalb Genetics, donated the company's records to the Northern Illinois Regional History Center throughout 1980 and continued to donate additions until July 1988.

Related Materials: Researchers interested in the research and development of corn genetics may also want to consult the Sherret S. Chase Papers (RC 346). For more information please see http://archon.lib.niu.edu/index.php?p=collections/controlcard&id=2088.

Other Note: Twenty- four hours advanced notice is requested for the audio-visual material due to the need of special equipment.

Box and Folder Listing

Browse by Series:

[Series I.: Historical Research & General Corporate Records],
[Series II.: Sales & Production],
[Series III.: Research],
[Series IV.: Publications],
[Series V.: Subject Files],
[Series VI.: Subsidiaries],
[Series VII.: Charlie Gunn],
[Series VIII.: Dave Wagley],
[Series IX.: Rubendall],
[Series X.: Audiovisuals],
[All]

Series II.: Sales & Production

Volume 1: Sales Journal, July 1937-July 1938

Box 57

Folder 2: Producing Quality Seed Corn,, 1950
Folder 3: Harold Nolin Files- Corn Correspondence, Production & Supply, Yield Trials, Sales, Costs, circa 1961-1962
Folder 4: Harold Nolin files-Correspondence - Sorghum Production Plans, Supply, Cost, Planning for Mexico, 1961-1962
Folder 5: Correspondence - Corn Production, 1984-1985
Folder 6: Correspondence -Sunflower Production, 1984-1985
Folder 7: Production Survey of Plant Managers, 1976-1977

Box 58

Folder 1-4: Supply, 1946-1950

Box 59

Folder 1-4: Supply, 1950-1953
Folder 5: Corn sales graphs, 1974-1977

Box 60

Folder 1: Booklet on Hybrids, Humboldt Iowa Plant, circa 1937
Folder 2: General Overview of Waterman, Illinois Corn Production Plant, 1998, no date
Folder 3: General Info on Production Plant in Windfall, Indiana, no date
Folder 4: General Overview of Kearny, Nebraska Plant, no date
Folder 5: General Overview of Boone, Iowa Corn Production Plant, no date
Folder 6: General Overview of Illiopolis, Illinois Corn Production Plant, no date
Folder 7: General Overview of Remington, Indian Corn Production Plant, no date
Folder 8: Daily Plant Production & Labor Report from Esmond, Illinois, 1938
Folder 9: Company Average Production by Plant, 1946-1947
Folder 10: Plant Records, 1946-1948
Folder 11: Joe Neylon files: Budget Production Variance Report, 1986-1988
Folder 12-13: Production Estimates, 1939-1941

Box 61

Folder 1-2: Foundation Plot Books Belonging to C.L. Gunn, 1939-1940
Folder 3-4: Foundation Field Report Book "Crossing and Increases Fields" Warehouse Book, 1942-1943
Folder 5: Second Year Estimate, 1941
Folder 6-7: Yield Estimates, 1942-1943
Folder 8-9: Field Estimates, 1943-1945

Box 62

Folder 1: Summary of Production Fields, 1943-1944
Folder 2-3: Acreage Summary, 1942, 1946-1947
Folder 4-6: Variety Summary, Production, 1946-1950

Box 63

Folder 1: Information for the Spring Season, 1946
Folder 2: Egg Production Summary, 1949-1952
Folder 3: Production and Acreage Figures, 1950-1951
Folder 4-6: Production Records, 1950-1953
Folder 7: Corn Production, 1938-1959
Folder 8: Sorghum production and sales, 1956-1977
Folder 9: Corn Historical Yields and Dealer Information Card, 1952, 1974
Folder 10: Foundation Placement, 1960-1962
Folder 11: Started Pullets, Go Sheet, 1961-1962
Folder 12: Feather Form Corporation, Terre Haute, Indiana, 1961
Folder 13: Started Pullets, Illiopolis, 1961
Folder 14: Shoulders Pullet Program, no date
Folder 15: Corn production, 1962

Box 64

Folder 1: Crop production, 1960-1965, 1978
Folder 2: Yield Data Program, 1978
Folder 3: Production, PLN/SLS Forecasts, 1981-1982
Folder 4: Soybean Production, Delivery Estimates, 1983
Folder 5: Soybean Inventory & Production Schedule, 1984-1985
Folder 6: Sorghum Seed Sales & Production, 1983
Folder 7: Sorghum Inventory & Production Schedule, Production & Sales Estimate, 1984-1985
Folder 8: Alfalfa Inventory, Sales & Production Estimates, 1983-1984
Folder 9: Alfalfa Inventory & Production Schedule, 1984-1985
Folder 10: Corn Production, Inventory, Sales Estimates and Planning, 1983-1984
Folder 11: Corn Production, Inventory and Planning Schedules, and Estimates, 1984-1985
Folder 12: Sunflower Inventory, Product Flow, 1983
Folder 13: Sunflower Inventory & Production Schedule, 1984-1985
Folder 14: Seed Supply, 1960-1980
Folder 15: Harvest Reports, 1984
Folder 16: Harvest Results Form, 1993
Folder 17-19: Grading Percentages, 1940-1942

Box 64A

Folder 1: Egg Production, Cash Flow, Breeders Success
Folder 2: Production History, 1983

Box 65

Folder 1: Inventory & Production Schedules, 1986
Folder 2-7: Variety & Size Analysis Reports, 1974- May 1979

Box 65A

Folder 1: Variety and Size Analysis Sorghum, 1961-1962
Folder 2: Variety and Size Analysis Report, 1972
Folder 3: Variety and Size Analysis Report, 1972-1973

Box 66

Folder 1-4: Variety & Size Analysis Reports, June 1979- September 1981
Folder 5: Seed Status Report, September 1982
Folder 6: Agricultural Statistics History, 1842-1979
Folder 7: On Track: Sales/Marketing Manual, 1987

Box 67

Folder 1: Sales & Marketing Support Notebook, 1998-1999
Folder 2: Marketing Booklets for Lindsay Manufacturing Company, 1979-1982
Folder 3: St. Louis Story, 1962
Folder 4: A multi client study of marketing and distribution strategy in agricultural studies, 1967

Box 68

Folder 1: Study of Potential Foundation of Wheat Markets, 1969
Folder 2: Agribusiness Research Report, 1975
Folder 3: Task Force Report - Five Year Projection of Seed Operations, 1975
Folder 4: "State of Food and Agriculture" and "World Wheat Facts and Trends, 1976, 1983
Folder 5: P.R. & Market Research, 1977-1978
Folder 6: Summary of AgTrack, 1978
Folder 7: Seed Marketing Plan of Action, 1980-1981
Folder 8: "Creative Marketing Strategy," paper on DeKalb District Sales Program by Harvard, 1981-1982

Box 69

Folder 1: Joint Venture Agreement and Marketing Business Plan, July 15, 1982
Folder 2: Dan Lehmann Correspondence- Market Research Presentation, 1982
Folder 3: Harvard Business School Papers, 1981-1982
Folder 4: Harvard Business School Studies, 1981-1983
Folder 5: Correspondence of John McCarter - Market share/Finance/ Product Information, 1983-1984
Folder 6: Market Planning Drafts, 1983-1984
Folder 7: John McCarter Files - Correspondence & Documents on Task Force Report, 1984
Folder 8: Fiscal Year End Report Marketing Services and Sales, 1986

Box 70

Folder 1: Joe Neylon: Plan of Action for Projects, 1986-1987
Folder 2: Communications Plan, 1986-1987
Folder 3: Joe Neylon Files - Sales & Marketing Programs, 1983, 1986-1987
Folder 4: Market Share and Acreage Estimates Correspondence, 1988
Folder 5: Product Positioning Meetings and Notes, 1989-1990
Folder 6-7: Market Tracking and Research, 1990-1991
Folder 8-9: Sales and Marketing Programs, 1990-1992
Folder 10: Action Plans, 1992-1993

Box 71

Folder 1: Soybean Market Research, 1993
Folder 2: Successful Farming Research - Market Research Panel, 1993
Folder 3: Seed Corn Industry Image Study, December 1994
Folder 4: Communications Plan Budget Summary Fiscal Year 1996, 1995
Folder 5: Farm Survey Form-Corn, 1946
Folder 6: United States Marketing Plans, Part 1, 1999

Box 72

Folder 1: United States Marketing Plans, Part 2, 1999
Folder 2: Market Plans Presentation Fiscal Year 1999, 1998
Folder 3: Marketing and Pricing History, Roundup and Biotech timelines, 1940-2001

Box 73

Folder 1: Dynapol Marketing Booklet, no date
Folder 2: Research in Sales Notes, no date
Folder 3: Joe Neylon files-Proposal for the Total Administration of the Merchandising Aids Program
Folder 4: Custom Farm Seed Marketing Presentations
Folder 5: Forecast, 1981-1983
Folder 6-7: Forecast, Corn, 1981-1982

Box 74

Folder 1: Forecast, Soybeans, 1981-1982
Folder 2: Plan of Action Approval Form, no date
Folder 3: Roundup Ready Soybeans - Positioning & Licensing Study, Communications & Training Proposals, 1995-1996
Folder 4-8: New Product Positioning, 1993-1996

Box 75

Folder 1-5: New Product Positioning, 1997-1998
Folder 6: District Managers Sales Program, Price List, 1941-1942
Folder 7: Market Areas, 1977-1978

Box 76

Folder 1-2: Sales Manual, 1941, 1945
Folder 3-4: Corn Sales Manual Sheets, 1948, 1950
Folder 5: Chix Sales Manual Sheets, 1952
Folder 6-7: Corn/Chix Sales Manual Sheets, 1954-1955
Folder 8: Sorghum/Corn Sales Manual Sheets, 1956
Folder 9: Corn/Chix Sales Manual Sheets, 1956-1957
Folder 10: Corn Sales Manual Sheets, 1958
Folder 11: Corn/Sorghum Sales Manual Sheets, 1959
Folder 12: Sales Manual for all DeKalb Products, 1960

Box 77

Folder 1: Sales Manual for all DeKalb Products, 1960
Folder 2: Variety Analysis, 1960
Folder 3-4: Corn Sales Manual Sheets, circa 1960, 1961
Folder 5: Sorghum/Sudax /Corn Sales Manual Sheets, 1961
Folder 6: Corn Sales Manual Sheets, 1962
Folder 7: Sorghum/Sudax Sales Manual Sheets, 1962
Folder 8: Corn Sales Manual Sheets, 1963
Folder 9: Sorghum Sales Manual Sheets, 1963
Folder 10: Cotton Sales Manual Sheets, 1963
Folder 11: Corn Sales Manual Sheets, 1964
Folder 12: Cotton Sales Manual Sheets, 1964
Folder 13: Sorghum Sales Manual Sheets, 1964

Box 78

Folder 1: Corn Sales Manual Sheets, 1965
Folder 2: Corn/Sorghum Sales Manual Sheets, 1966
Folder 3: Corn Sales Manual Sheets, 1967
Folder 4: Corn/Sorghum/Sudax Sales Manual Sheets, 1968
Folder 5: Corn/Sorghum/Alfalfa Sales Manual Sheets, 1969
Folder 6: Corn Sales Manual Sheets, 1970
Folder 7: Sorghum/Sudax Sales Manual Sheets, 1971
Folder 8: Corn/Sorghum/Alfalfa Sales Manual Sheets, 1972
Folder 9: Sorghum/Sudax/Alfalfa Manual Sheets, 1973
Folder 10: Corn/Sorghum/Alfalfa Sales Manual Sheets, 1974
Folder 11: Corn/Alfalfa Planter Plates Sales Manual Sheets, 1977
Folder 12: Corn/Sudax/Sunflowers Sales Manual Sheets, 1977
Folder 13: Wheat/Sudax/Sudax/Sunflower/Alfalfa Sales Manual Sheets, 1979-1981

Box 79

Folder 1-2: Seed Manual with Booklets 1 & 2, 1968-1980

Box 80

Folder 1: Seed Manual with Booklets 3, 1968-1980
Folder 2: Handbook, circa 1954
Folder 3-5: Dealer Manual & Hybrid Corn Reference Manual, 1942-1943

Box 81

Folder 1: Dealer Manual & Hybrid Corn Reference Manual, 1944
Folder 2: "What a DeKalb Dealer Needs to Know" Manual, 1946
Folder 3-4: Manual for DeKalb Dealers, 1947
Folder 5: "A Manual for DeKalb Chix Dealers", 1951
Folder 6-8: Informational Sales Booklets, Sorghum, 1964-1965
Folder 9: Informational Sales Booklet, Corn, 1965
Folder 10: Informational Sales Booklets, 1960s
Folder 11: Informational Sales Booklet, Corn- Belonging to Ron Peabody, 1960s
Folder 12-13: Informational Sales Booklets, various crops, 1969

Box 82

Folder 1-2: Dealer Manual, 1974, no date
Folder 3: Dealer Manual, Leo B. Olson copy part 1, 1974-1975

Box 83

Folder 1: Dealer Manual, Leo B. Olson copy part 2, 1974-1975
Folder 2: Wheat Promotion Kit for Dealers, 1975
Folder 3: Dealer Display Samples, 1967, 1978
Folder 4-5: Dealer Manual, 1976

Box 84

Folder 1: XL25A- Dealer Manual Page, 1978
Folder 2-3: Dealer Sales Manual, 1985
Folder 4: Dealer Booklets, Model Dealer Manual, 1987-1999, no date
Folder 5: New Dealer Reference Booklets, 1987-1988, 1990, 1994
Folder 6: Informational Booklet, no date
Folder 7: Sudax Brand SX-17+ Dealer Sales Manual Sheet, no date
Folder 8-9: Chix Sales Promotions, 1951-1952, 1959

Oversize Drawer 31

Folder 13: Chix Sales Promo (1), 1952
Folder 14: Chix Sales Promo (1), 1953
Folder 15: Corn Sales Promo (4), 1947
Folder 16: Corn Sales Promo (7), 1949
Folder 17: Corn Sales Promo (13), 1950
Folder 18: Corn Sales Promo (7), 1951
Folder 19: Corn Sales Promo (11), 1955
Folder 20: Corn/Chix Sales Promo (3), 1952
Folder 21: Corn/Chix Sales Promo (7), 1953
Folder 22: Corn Ads Reprinted and Radio Schedule (1), 1963
Folder 23: Co-Op Advertising- Corn/Sorghum/Chix (3), 1943-1946
Folder 24: Co-Op Advertising- Corn/Sorghum/Chix (2), 1958
Folder 25: Co-Op Advertising- Corn/Sorghum (7), 1959

Box 85

Folder 1-16: Chix Sales Promotions, 1953-1966

Box 85A

Folder 1-12: Chix Sales Promotions, 1949, 1954-1960, 1962-1964, 1966-1967, 1973

Box 86

Folder 1-7: Chix Sales Promotions, 1967-1969, 1971, 1973-1975

Box 87

Folder 1-7: Chix Sales Promotions, Sales Helper, Goals, 1976-1982
Folder 8: Chix Sales Campaign, Miscellaneous correspondence, 1954

Box 88

Folder 1-2: Corn/Sorghum/Chix Sales Promotions, 1960 - 1961
Folder 3: Sales Promos- Corn/Sorghum/Chix, 1965-1966
Folder 4-13: Corn Sales Promotions, 1938-1940, 1942-1943, 1945, 1947, 1949-1951

Box 88A

Folder 1: Chix and Seed Sales Promotion, 1960
Folder 2: Corn/Sorghum/Chix Sales Promotions, 1962
Folder 3: Corn Sales Promotions, 1942
Folder 4-11: Corn Sales Promotions, 1952-1959
Folder 12: Corn Sales Promotions, 1967

Box 89

Folder 1-7: Corn Sales Promotions, 1952, 1954, 1956-1959
Folder 8: Corn Sales Promo - "Beat the Boss" - District Managers, 1961
Folder 9: Corn Sales Promo Correspondence, 1954
Folder 10: Corn Sales Promotion Sales Directory, no date
Folder 11-12: Corn/Chix Sales Promotions, 1953, 1955

Box 90

Folder 1-2: Corn/Chix Sales Promotions, 1955-1956
Folder 3: Corn/Sorghum/Chix Sales Forms & Correspondence, 1960
Folder 4: Corn/Sorghum Sales Promotions, 1963
Folder 5: Corn/Sudax Sales Promotions, 1963
Folder 6: Corn/Sorghum Sales Promotions, 1964
Folder 7: Corn/Sorghum/Sudax Sales Promotions, 1966
Folder 8-10: Corn/Sorghum/Sudax/Alfalfa Sales Promotions, 1967-1969

Box 90A

Folder 1: Corn/Chix Sales Promotions, 1961
Folder 2: Corn/Sorghum Sales Promotions, 1960
Folder 3: Corn/Sudax Sales Promotions, 1963
Folder 4-5: Corn/Sorghum/Sudax Sales Promotions, 1966, 1968
Folder 6-7: Corn/Sorghum/Sudax/Alfalfa Sales Promotions, 1972- 1973
Folder 8-10: Sorghum Sales Promotions, 1956, 1959
Folder 11-13: Sorghum Sales Promotions, 1961-1963
Folder 14-15: Sorghum Sales Promotions, 1965, 1973
Folder 16: Sudax/Alfalfa, 1961
Folder 17: Sales Promo, 1969

Box 91

Folder 1-5: Corn/Sorghum/Sudax/Alfalfa Sales Promotions, 1970, 1972-1975
Folder 6: Sales promotions- sorghum, 1956-1958
Folder 7-8: Sorghum Sales Promotions, 1959, 1962
Folder 9: Sales promotions- Sudax, 1962-1964
Folder 10: Sorghum Sales Promotion, 1965
Folder 11: Sudax Sales Promotion Literature, 1965
Folder 12-15: Sorghum Sales Promotions, 1974-1977

Box 92

Folder 1: Sudax Sales Promotion Literature, 1977, 1979
Folder 2: Sales & Market Promotion- Sorghum/Sudax, 1979
Folder 3: Sorghum Sales Promotions, 1982
Folder 4-6: Alfalfa Sales Promotions, 1967-1969
Folder 7: Sudax/Alfalfa Sales Promotions, 1971
Folder 8-12: Alfalfa Sales Promotions, 1971, 1975-1976, 1979
Folder 13-14: Cotton Sales Promotion, 1961-1962
Folder 15: Cotton Sales Promotion Literature, Testimonials, 1963
Folder 16: Cotton Sales Promotion Literature, 1964
Folder 17-20: Wheat Sales Promotion Literature, 1969-1970, 1976, 1981

Box 93

Folder 1-4: Wintergraze Sales Promotions, 1972-1975
Folder 5: Sweet & Popcorn Sales Promotions, 1952-1961
Folder 6: Lindsay Manufacturing Promo Literature, circa 1970
Folder 7: Sales- District Manager Reports & Forms, Pamphlets and Postcards, 1960
Folder 8: Dealer Correspondence - Sales Promotion, 1964
Folder 9: "Beat the Clock Campaign", 1966
Folder 10: District Sales Rep Program, 1972
Folder 11-12: Sales Promotions and Campaigns, 1976-1977
Folder 13: Sales Promotion - "Moving on Up" Campaign, 1978
Folder 14: Sales Promotion - "Hawaii Eight-O" Campaign, 1979
Folder 15: Sales Promotions, 1981-1982
Folder 17: "Make It Move Program", 1981-1982
Folder 18: Farmer Premium Program, 1981-1982

Box 93A

Folder 1: Lindsay Ad, 1974-1979
Folder 2: National Call Day, 1990
Folder 3-6: Prize Books, 1952, 1954, 1955
Folder 7: Farm Paper Ad Schedule, 1946-1950

Box 94

Folder 1: "The Winning Combination" Sales Campaign, 1982
Folder 2: Wholesale Buyer Program, 1987
Folder 3: Joe Neylon Files - National Call Day Program Evaluation, 1987
Folder 4: Joe Neylon files: Sales Kick Off, 1987
Folder 5: "Make it Stick" Program, 1987
Folder 6: Joe Neylon files: Door Opener Program, 1987-1988
Folder 7: National Call Day Materials, 1988-1990
Folder 8: Sweet corn & Popcorn Order Form & Marketing Materials, 1994-1995
Folder 9: Sweet Corn & Popcorn Selection Guide, 1995
Folder 10: Worlds Forage Analysis Superbowl - Program Info, 1995
Folder 11: Stackable Mini-Bulk Bags - Flyer, 1996
Folder 12: Performance Incentives Corporation (PIC), 1961-1962
Folder 13: Correspondence, 1961-1963
Folder 14: Adv.- Outside Promotion, 1961-1963
Folder 15-17: Correspondence to District Managers, Buyers, and Sellers, 1962-1963

Box 95

Folder 1-2: Campaigns, 1961-1962, 1963
Folder 3-4: Campaign, Prize Suggestions, 1963
Folder 5: Correspondence and Examples of David Maas Painting, 1989

Box 96

Folder 1: "Door Opener Gift Time" Flyer, 1994
Folder 2: Dealer Incentive Program - Summer Sales Campaign - Alfalfa Limited Edition Collectors Plate, 1993-1994
Folder 3-4: Promotional Programs, 1995-1996, 1989-1998
Folder 5: Promotional and Awards Programs, 1989-1998
Folder 6: Novelties Catalog, 2003-2004
Folder 7: Sales Specialist, 1962
Folder 8-9: Sales Objectives, 1982-1983
Folder 10: Success in Management Series, no date
Folder 11: Every Dealer and His Planned Program for Delivery, Chris, no date
Folder 12: Dartnell Corporation, 1962-1963
Folder 13: Calling Tips for District Sales Managers, no date

Box 97

Folder 1: Advertising Budget-Bulletins, Ads, Contests, 1945-1948
Folder 2: Advertising Plans/Campaigns, 1965-1976
Folder 3: Proposed Advertising Plan for Hard Red Spring Wheat, 1970
Folder 4: Proposed Advertising Plan for Bonanza Wheat, Ad Promo, 1970, 1976
Folder 5: Five Year Advertising Plan, 1972
Folder 6: Boar Station Advertising Plan, 1977
Folder 7: Corn Advertising Plan, 1982
Folder 8: Cramer-Krassett Advertising Company, 1963
Folder 9-12: Farm Paper Advertising Schedules, 1939-1951
Folder 13-14: Radio Schedule, 1940-1951
Folder 15: Meat Rollback Radio, 1973
Folder 16-17: Advertising, 1939-1942

Box 98

Folder 1-11: Advertising Information for Dealers, 1943- 1982
Folder 12: Field Sign Information, 1950-1978
Folder 13: Early Advertisements, 1936-1940
Folder 14: Hybrid Corn Advertising, 1937
Folder 15: Review of Advertising, 1939-1940
Folder 16: Seed Posters - Corn, 1938-1950

Box 99

Folder 1: Hybrid Corn/Grain Sorghum Correspondence, Ads, Testimonials, 1947-1955
Folder 2: Hand Drawn Advertisement, 1950
Folder 3-4: Seed Posters - Corn, 1951-1956
Folder 5: Chix Advertisements, 1951-1955
Folder 6: Dealer Survey on Advertising, 1956
Folder 7: Sudax Advertising, 1960-1964
Folder 8: Harold Nolin Files - Miscellaneous Correspondence - Advertising Department, DeKalb 200 Club, 1961-1962
Folder 9: Harold Nolin Files - Correspondence - Corn & Sorghum Chix Sales and Prices, 1961-1962
Folder 10: Harold Nolin Files - Correspondence on Ads, Spanish Ad, Awards Booklet [some in Spanish], 1961-1962
Folder 11: Sudax SX-11 Educational Materials, 1962
Folder 12: Sales and Advertising Notes and Booklets, 1962-1963
Folder 13: Cotton Advertisements, 1963-1964
Folder 14: Pilch-DeKalb, Summer Sales Conference Program; Advertisement, 1970
Folder 15: Four Season Forage Program, 1973
Folder 16: Hybrid Wheat 589 & 505 Brochures, 1977

Box 99A

Folder 1: Sales Flyer, 1964
Folder 2: Sorghum Ad, 1968
Folder 3: Round Up Ad, 1972
Folder 4: Wheat Ad Proof, 1980
Folder 5: Corn Thai Ad, no date
Folder 6: XL Variety Posterboard, no date

Box 100

Folder 1: Sorghum Yield Results ad - Kansas, Texas, Oklahoma, 1975
Folder 2: Sudax Brand Sorghum - Sudangrass - "The Valuable Crop For Set Aside Acres,", 1978
Folder 3: Sudax Brand & Forage Sorghum, 1978
Folder 4: Alfalfa Ad Proofs, 1978-1979
Folder 5: "Tune In to the Greatest Show in Grain Sorghum" Flyer, 1979
Folder 6: "Sudax Brand - Your Best Cash Crop?", 1979
Folder 7: Advertisements, 1980
Folder 8: Sunflower Ad Proofs, 1981
Folder 9: Seed Ad for Brazil & Booklet for Spain [Spanish], 1983, 1990
Folder 10: Sudax Ad & White Corn Buyers Guide, 1989, 1993
Folder 11: Cattle and Alfalfa Posterboard Advertisements, 1991
Folder 12: Posterboard Advertisement, 1991
Folder 13: "Corn Breeding: A Bright Future" Corn Yields, Types, 1992
Folder 14: Advertisements - Ad Mark Ups, DeKalb Ag Sponsor; Promo Information, circa 1996
Folder 15: Advertising Guide, 1997
Folder 16: BT Corn Media Relations Material, 1998
Folder 17: AsGrow Advertising, 1999
Folder 18: Newspaper Advertisements, 1946-1996
Folder 19: Ad Creation Pamphlet and Report, no date
Folder 20: Booklet Mock-Ups - DeKalb Hybrids for California, no date
Folder 21: Advertisement, no date
Folder 22: Big Breakthrough DeKalb Brand 582 Hybrid Wheat Ad Proof, no date
Folder 23: Advertisements for F-63 & F-62a Sorghum, no date
Folder 24: Corn Ads, no date
Folder 25: DeKalb County Feed Yard Pamphlet
Folder 26: "Here's What Hog Producers like about DeKalb" Magazine Ads, no date
Folder 27: National Corn Growers Contest Ad, no date
Folder 28: Co-Op Advertising - Corn, 1943-1946
Folder 29: Co-Op Advertising - Corn, 1947-1949
Folder 30: Co-Op Advertising - Chix/Corn, 1950-1953

Box 100A

Folder 1-2: Co-Op Advertising - Corn, 1943, 1947-1949
Folder 3: Co-Op Advertising - Chix/Corn, 1950-1953
Folder 4-5: Co-Op Advertising - Chix/Corn, 1954-1957
Folder 6-8: Co-Op Advertising - Chix, 1950-1954, 1960, 1961
Folder 9-10: Co-Op Advertising - Sorghum/Sudax/Alfalfa, 1972-1973
Folder 11: Co-Op Advertising - Cotton/Sudax/Sorghum, 1963

Box 101

Folder 1: Co-Op Advertising - Chix/Poultry/Corn/Sorghum, 1952-1953
Folder 2: Co-Op Advertising - Chix/Corn, 1954-1955
Folder 3: Co-Op Advertising - Corn/Chix/Sorghum, 1958
Folder 4: Co-Op Advertising - Corn/Sorghum, 1959
Folder 5: Co-Op Advertising - Hatcheries/Chix, 1959-1963
Folder 6: Co-Op Advertising - Corn/Sorghum/Chix/Poultry, 1960
Folder 7-8: Co-Op Advertising - Corn/Chix/Sorghum, 1961-1962
Folder 9: Co-Op Advertising - Cotton/Sudax/SX-11/Sorghum, "Bee Unit Breeding,", 1963
Folder 10: Co-Op Advertising - Corn/Cotton/Sorghum, 1964
Folder 11: Co-Op Advertising - Hatchery/Chix, 1964-1967
Folder 12-13: Co-Op Advertising - Corn/Sorghum/Cotton, 1965-1966
Folder 14-15: Co-Op Advertising - Corn/Sorghum/Sudax, 1967-1968

Box 102

Folder 1-5: Co-Op Advertising -Various, 1969-1973
Folder 6-7: Co-Op Advertising - Corn/Sorghum/Sudax/Alfalfa, 1974-1975
Folder 8: Co-Op Advertising, 1976
Folder 9: Co-Op Advertising - Corn/Wheat/Alfalfa, 1976-1979
Folder 10: Co-Op Advertising - Corn/Sorghum/Sunflowers, 1980-1982
Folder 11: Correspondence - Co Op Advertising; Ad Mock-Up, 1963- 1964
Folder 12: Co-Op Advertising Manual, 1976
Folder 13: Sunbelt Co-Op Cap Order Form, 1987

Box 103

Folder 1-4: Co-Op Advertising Manual, 1992-1993
Folder 5: Co-Op Advertising Management Guide, 1993-1994

Box 104

Folder 1-2: Co-Op Advertising Management Guide, 1995-1996
Folder 3: Co-Op Advertising form, no date
Folder 4: Direct mail, 1957-1960
Folder 5-10: Direct Mail Literature - Sorghum, 1967-1972

Box 105

Folder 1-3: Direct Mail Literature - Sorghum, 1973-1975
Folder 4: Greenbug Resistance Brochure Versions 1-8, 1976
Folder 5: "Returns Year After Year" Brochure Versions 1-5, 1976
Folder 6: Direct Mail Literature - Sorghum, 1976
Folder 7: D55 Grain Sorghum Brochure, circa 1977
Folder 8: Direct Mail Literature - Sorghum, 1977
Folder 9: "You Get a Lot in Return" Brochure Version 1-15, 1978
Folder 10: Direct Mail Literature - Sorghum, 1978
Folder 11: Plant the Sorghum Hybrids Bred for Your Conditions, 1979
Folder 12: "High Yielding DeKalb Hybrids Fight Downy Mildew", 1979
Folder 13: Direct Mail Literature - Sorghum, 1981
Folder 14: Direct Mail Literature and Booklets-Sorghum, 1968-1993
Folder 15: Direct Mail Advertising and Booklets-Sorghum, 1968-1998

Box 106

Folder 1: Direct Mail Literature and Booklets- Sorghum, no date
Folder 2: Direct Mail Literature and Booklets- Soybean, 1982-1999
Folder 3: Direct Mail Literature and Pamphlets- Hogs, 1976-1980
Folder 4-9: Direct Mail Literature - Cotton, 1960-1965
Folder 10-20: Direct Mail Literature - Alfalfa, 1967-1973, 1975-1977, 1979
Folder 21: Establish More Alfalfa Profits, 1979
Folder 22: Direct Mail Literature - Alfalfa, 1982
Folder 23: Direct Mail Literature and Booklets- Alfalfa, circa 1990s
Folder 24: Direct Mail Information- Alfalfa, 1970-1990s
Folder 25-28: Direct Mail Literature-Chix, 1949-1952

Box 107

Folder 1-10: Chix Direct Mail Advertising Materials, 1953-1962

Box 108

Folder 1-6: Chix Direct Mail Advertising Materials, 1963-1982
Folder 7-9: Direct Mail Literature - Wintergraze, 1969-1975
Folder 10-13: Direct Mail Literature - Wheat, 1968-1970, 1972-1980
Folder 14-17: Direct Mail Literature - Sudax, 1959-1961, 1964

Box 109

Folder 1-4: Direct Mail Literature - Sudax, 1965-1979
Folder 5: Direct Mail Literature - Sunflowers, 1981-1982
Folder 6-9: Direct Mail Literature - Corn, 1935-1941

Box 110

Folder 1-2: Direct Mail Literature - Corn, 1942-1943
Folder 3: "Sign of Good Corn"- Direct Mail, 1945
Folder 4-10: Direct Mail Literature - Corn, 1945-1951

Box 111

Folder 1-5: Direct Mail Literature - Corn, 1954, 1956-1958, 1961

Box 112

Folder 1-3: Direct Mail Literature - Corn, 1962- 1963, 1968
Folder 4: Direct Mail Literature- Corn, circa 1960s-1990s
Folder 5-7: Direct Mail Literature- Corn, 1970-1971, 1973

Box 113

Folder 1-5: Direct Mail Literature- Corn, 1976-1978, 1980, 1993-1999

Box 114

Folder 1: Round Up Ready & Bt Corn Information, 1997-1998
Folder 2: Roundup Ready Corn - Direct Mailer Samples, 1997-1999
Folder 3-11: Direct Mail Literature- Mixed, 1952-1953, 1955, 1959-1966

Box 115

Folder 1-7: Direct Mail Literature-Mixed, 1967, 1969, 1972, 1974-1975, 1981-1982
Folder 8: Direct Mail Wheat & Sunflower Advertising, 1960s-1990s
Folder 9-10: Promo Literature - Field Days, 1960-1979

Box 116

Folder 1: Direct Mail Literature - Field Days, 1981
Folder 2: Forage Sorghum Testimonials, 1956-1957
Folder 3-7: DeKalb Chix, Poultry, Pullets Testimonials, 1956-1957
Folder 8: Cotton Seed Testimonials, 1962
Folder 9: Testimonials, 1962-1963
Folder 10: DeKalb Success Stories - Chix, 1963
Folder 11: Testimonial Program DK535, 1989-1990
Folder 12: Testimonial Release Form, 1992
Folder 13: Alfalfa/Sunflower Testimonial & Yield Reports, 1994
Folder 14: Farmer Interviews, no date

Box 117

Folder 1: DeKalb Sudax Brand Information & Testimonials
Folder 2-4: Corn Educational Materials, 1940-1942
Folder 5: Quality Control Form, Planting Instructions and Records, 1942
Folder 6: Corn Educational Material, 1946
Folder 7: "Producing Corn in the Sixties", circa 1950s
Folder 8-11: Corn Educational Material, 1950-1953
Folder 12: Corn Production Farmers Bulletin, Number 2073 - USDA, 1954
Folder 13: "Combing, Drying, & Sorting of Corn" - George Pickard, circa 1955
Folder 14: Corn Educational Material, 1955-1956
Folder 15: Educational Sorghum, 1956-1957, 1963
Folder 16-17: Corn Educational Material, 1959, 1962
Folder 18: Sudax, 1961
Folder 19-20: Chix Informational Manual, 1963
Folder 21: Sudax Educational Materials, 1964
Folder 22: Corn Educational Material, 1963-1964
Folder 23: Sudax Educational Materials- 5 Point Program, 1965
Folder 24: Sorghum Educational Materials, 1965
Folder 25: Corn Educational Material, 1965
Folder 26: Sudax Educational Materials, 1966
Folder 27-28: Corn Educational Material, 1966, 1969
Folder 29: Regim-8 Educational Materials, 1970
Folder 30: Informational Brochures for Farmers, 1936-1978, 1980, 1987-1988

Box 118

Folder 1: Sorghum Educational Materials; Program for Top Sorghum Profits, 1970
Folder 2: Corn Educational Material, 1972
Folder 3: Operation Top Profit, 1971-1973
Folder 4-5: Large Farmers Manual Sample, 1970s
Folder 6-7: Sudax Educational Materials, 1970-1977
Folder 8: HVT Marek's Vaccine & RatGuard Educational Materials, 1973
Folder 9: Wintergraze Educational Materials, 1973-1977
Folder 10: "Proven Performance Cutting After Cutting - DeKalb NuKote Brand Lime Coated Alfalfa Seed", 1976
Folder 11: Alfalfa Promotional Brochures, 1977
Folder 12: "Better Crops with Plant Food", 1977-1978
Folder 13: Alfalfa Management- Guide to Profitable Alfalfa Production, 1979
Folder 14: Sunflower Educational Materials, 1979-1981
Folder 15: "The Innovators" Booklet, 1980
Folder 16: "Speaking of Sunflowers: Sunflower Seed Weevil", 1981
Folder 17: Sorghum Educational Materials, 1981
Folder 18: Booklets, 1981
Folder 19: Various Pamphlets & Booklets-Hybrid Info, Awards, Crop Management Information Grassroots Communications, 1984-1985
Folder 20: Seed Size Management Brochure, 1990
Folder 21: Fact Finder Booklet, 1988
Folder 22: Custom Farm Seed Info, 1993-1997

Box 119

Folder 1: Growing Better Soybeans; Agronomic Info inserts, Product Profiles, 1993
Folder 2: Soybean Planting Guides, 1994-1997
Folder 3: "Profitable Corn & Alfalfa Silage Management" Booklet, 1996
Folder 4: RoundUp Ready Advertisement/Info, 1997
Folder 5: Roundup Ready Corn, Technical Reference Manual, 1997
Folder 6-7: Grower Guides for Bt Corn, 1997
Folder 8: DeKalb BT Management Booklets & Bulletins, 1998
Folder 9: BT corn logo and grower guide, 1997
Folder 10: "Information for the Spring Season" Booklets for Corn Hybrids, 1961, 1970, 1977.

Box 120

Folder 1: "Information for the Spring Season" Booklet for Grain, Forage Sorghum Hybrids, 1970
Folder 2: Handy Corn Charts Decals, no date
Folder 3: Gold Book - Corn/Sorghum, Soybean/Oats, June 1976
Folder 4: Roundup Ready Soybeans - Brochures, 1996-1999
Folder 5: Forage Sorghum Management Guide, no date
Folder 6: "Instant Info" Series- Alfalfa, Corn, Forage, circa 1970s
Folder 7: "Instant Info" Series- General, Sorghum, Wheat, 1970s
Folder 8: General Booklets, 1970s-1990s
Folder 9: DeKalb Sudax Brand - Booklets, 1949, 1959, 1962, no date
Folder 10-11: Various Booklets, 1970-1995; 1980s-1990s
Folder 12: Chix Informational Manual 1 of 2, no date

Box 121

Folder 1: Chix Informational Manual 2 of 2, no date
Folder 2: DeKalb Seeds, 1973, 1975
Folder 3: Corn & Sorghum Calculators & Selection Guide, 1949-1997
Folder 4-6: Corn & Sorghum Variety Sheets, 1956, 1957, 1959
Folder 7: Here's Your DeKalb Big Three,, 1969-1970
Folder 8: DeKalb Breakthru to Higher Yields-Sorghum Catalog, circa 1960s
Folder 9: Seed Showcase, 1985-1987, 1989
Folder 10: Detassel with DeKalb brochure, 1988

Box 122

Folder 1: "Cutting Edge", "New Hybrids for your area," Product Profiles "Alfalfa Management" Booklets, 1989
Folder 2: Alfalfa & Soybean Selection Guides versions, 1993
Folder 3: Corn Hybrid Recommendations, 1993
Folder 4: "DeKalb on the Move" Booklet, 1996
Folder 5: Hybrid Profile, no date
Folder 6: Product & Seed Resource Guide, 1997, 2000
Folder 7: Soybean Product Profile, no date
Folder 8: Alfalfa, Corn, Forage Sorghum, Sudax, Soy, Grain Sorghum Product Profiles, no date
Folder 9: Early Open-Pollinated Seed Catalog, 1932, no date
Folder 10-11: Acres of Gold, 1941-1950

Box 123

Folder 1-3: Acres of Gold, 1950-1958

Box 124

Folder 1-6: Acres of Gold, 1959-1968, 1976-1977

Box 125

Folder 1-4: Acres of Gold, 1978-1980

Box 126

Folder 1: Acres of Gold, Canadian, 1944-1964
Folder 2: Acres of Gold, Inserts, 1967, 1969-1970, 1973-19775
Folder 3-7: Seed Showcase, 1985-1988

Box 127

Folder 1-6: Seed Showcase, 1989-1992

Box 128

Folder 1-7: Seed Showcase, 1992-1994

Box 129

Folder 1-2: Seed Showcase, 1994
Folder 3: Seed Showcase Guide "Wingspan" newsletter, 1994
Folder 4: Seed Showcase, 1995

Box 130

Folder 1-7: Seed Showcase, 1995-1998

Box 131

Folder 1-4: Seed Resource Guide, 1998-1999

Box 132

Folder 1: International seed, 1960-1987
Folder 2: International Sunflower Product Profile Sheets, 1987
Folder 3: Chinese Direct Mail Literature, 1979
Folder 4-15: International Catalogs- Argentina, Australia, Columbia, France, Italy, Japan, Mexico, Netherlands, Portugal, Spain, Sweden, West Germany [various languages], circa 1960s, no date
Folder 16: DeKalb Chix in Sweden, 1968-1969
Folder 17: Seed Price List, 1919-1921, 1939-1940
Folder 18: Soybean Seed Pricing & Ordering Procedures, 1988-1993
Folder 19: New Seed Order Process, 1996
Folder 20: Price Computations & Lists, Order Forms, 1940-1941
Folder 21: Hybrid Seed Corn Prices, Classifications, Order Form, 1942-1944
Folder 22: Seed Price Catalogs, 1945, 1950, 1952, 1956-1960
Folder 23: Prices for Planting Corn, 1946

Box 133

Folder 1: Price Cards - Corn, Chix, Sorghum, Cotton, 1951-1969
Folder 2-5: Retail Price Lists & Discounts for Corn, Chix, Chemicals, 1952-1953, 1955- 1956
Folder 6: Retail Price Lists & Discounts for Chix, 1959
Folder 7-8: Prices, 1961-1963
Folder 9: Seed Price Catalogs, 1970-1977
Folder 10: Price Cards - Corn, Sorghum, Wheat, Alfalfa, 1971-1979
Folder 11-13: Pricing Comparisons with Competitors, 1976-1979
Folder 14: Pricing, 1976-1981
Folder 15: Hybrid Designation Names/Sales History XL-45 (a), 1980
Folder 16: Sunflower Sales Promotion Literature, 1981
Folder 17: Price Cards - Corn Sorghum, Wheat, Sunflower, 1980-1982
Folder 18: Pricing Information, 1980-1981

Box 134

Folder 1-6: Pricing Information, 1982-1987
Folder 7: Pricing Plan, 1987-1988
Folder 8: International Price Cards, 1987
Folder 9: Price Sheets, Correspondence, 1986-1988

Box 135

Folder 1: Price Info, West Coast Alfalfa Price, Distributor Agreement Form, 1984-1988
Folder 2: Corn Pricing Plan, Sorghum Pricing, Soybean Pricing, Ordering Procedures, 1986-1988
Folder 3-4: Pricing Info; Price Sheets, 1988-1989

Box 136

Folder 1-4: Pricing Info; Price Sheets, 1989-1993
Folder 5-8: Pricing Info: Cards, Sheets, Groups, Correspondence, Guides, 1993-1998

Box 137

Folder 1: Pricing Info; Price Sheets, Groups, 1999
Folder 2: Custom Farm Seed Price List, Procedures, 1997-1998
Folder 3: Campaign, Price Lists, 1961-1963
Folder 4: DeKalb Dealer Discount Guide, 1978-1981
Folder 5: Dealer Pricing, 1981-1982
Folder 6: Chix Costs with Breeders, no date
Folder 7: Sales Summary, 1957-1958

Box 138

Folder 8: Commercial Sales Figure, 1959
Folder 9: Chix Sales, Hatchery, 1961
Folder 1: Corn Sales, 1962
Folder 2: Seed Sales Comparisons, 1964-1966
Folder 3-15: Seed Sales Summary, 1965-1967, 1969-1981

Box 139

Folder 1: Historical Sales Analysis-5 Year Compnay Products Sales Summary, 1977-1982
Folder 2: FS Services Incorporated, 1981
Folder 3: Custom Farm Seed Sales Commissions, Net Sales Report, 1997-1998
Folder 4-9: Seed Status Reports, 1977-September 1980

Box 140

Folder 1-7: Seed Status Reports, September 1980- September 1982

Box 141

Folder 1-2: Seed Status Reports, September 1982
Folder 3: Sales Forecast, 1985
Folder 4: October Board Reports, 1990
Folder 5: Chix/Corn Sales Correspondence, 1955
Folder 6: Sales Order Book belonging to C.L. Gunn, 1925
Folder 7: Seed Forms-blanks and Samples, 1940-1949
Folder 8: Order Form, Texas Corn, Follow-up Letter, 1945-1946
Folder 9-10: Chix Self-Sealing Order Form, 1950-1951
Folder 11: Blank Forms - Sales, Agreements, Returns, 1950-1952
Folder 12: Blank Seed Forms, Invoice, Order, Receipt, Sales, 1953-1969
Folder 13: Receipt & Order Books, 1976-1982
Folder 14: Seed Order Book, 1981
Folder 15: Mastery in Sales Management
Folder 16: Employee Sales Manual, 1986-1987

Box 142

Folder 1: 3 ad posters, no date, 1936
Folder 2: Sketches, no date, circa 1990
Folder 3: Tons of Quality Silage with DeKalb Forage Sorghum poster, no date
Folder 4: Greenbug Resistance - C42y+ poster, no date
Folder 5: Greenbug Resistance- C42a+ poster, no date
Folder 6: Greenbug Resistance- B-38, poster, no date
Folder 7: Greenbug Resistance- E-57 poster, no date
Folder 8: Extended Spring Grazing with Wintergraze brand poster, no date
Folder 9: DeKalb Brand Alfalfa- High Yielding and High in Protein poster, no date
Folder 10: Close up of sorghum poster, no date
Folder 11: Sorghum fields poster, no date
Folder 12: Outstanding Summer Annual- Sudax poster, no date

Box 143

Folder 1: Roundup Ready Corn Ads, Inserts, Flyers, Brochures, Information Folder, 1997-1999